The company was founded by Interactive Artist & Visionary Entrepreneur Jonathan Belisle in Montreal in 2007.

In 2015, HA! published its first flagship product - the Transmedia Fable Wuxia the Fox - an internationally recognized groundbreaking experience where the act of reading a book out loud animated a film.

In 2018, with the help of a fund from Conseil des Arts du Québec the entire Wuxia the Fox Octalogy was completed and the Story Editor version of the platform was programmed to allow story creators, curators, researchers, teachers and parents to develop the love of reading and expressivity in Kids and Adults. The presentation software and programmable environments authoring version of is due to be released in 2020.


Following this call, Jonathan Belisle started writing SMALL - The poets are the new businessmen - an essay on his personal exploration of creative methodologies and his concept of Organizational Poetry that aims at helping spark & sustain human imaginations and transform organizations to innovate in the 21st century.

HA ! Labs contributed to multiple hugely successful enterprise transformations and award-winning products and service Design.

In January 2018 the transformational design sister company called Studio Hello was launched.